Finally, a closer longer lasting shave.

menskin www.shave-stick.com

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FOR IMMEDIATE RELEASE

Monrovia, CA June 2011

Revolutionizing the Way You Shave with Menskin Shave Stick
What’s a guy to do while he’s traveling on the fly and doesn’t have time to deal with the FAA regulations of 3oz of this and 3oz of that? Toss the shaving cream and go grizzly?  Not so fast.  The good men at MENSKIN are pleased to introduce SHAVE STICK Precision Shaving Wand, the answer to all your man’s traveling worries.  The no-mess shaving stick makes shaving cleaner and easier while it exfoliates firms and promotes smooth looking skin. 

SHAVE STICK has already become an instant hit, according to Scott Boyer, Founder of Menskin: “The feedback I’ve received has been totally positive. Guys love the convenience and quality of SHAVE STICK.  Men’s grooming should be hassle free.  I wanted more benefit, less mess and a product more in line with the 21st century man and today’s sculpting patterns.  Traditional shaving foams and creams just seemed so messy, wasteful and out dated.  I knew there had to be a cleaner, faster method that provided a cleansing, exfoliating and moisturizing benefit, all in one.  And that’s how SHAVE STICK was born.”

The one-step process speeds up the shaving routine and is totally transportable, not to mention eco-friendly, hypoallergenic and paraben-free. Unlike other shave creams which are made up of mostly water, this product is a solid, giving you more top quality product bang for your buck! To use the product, moisten your face and the tip of the SHAVE STICK with warm water and then gently glide across areas to be shaved.  Because of the sheer formula, it is easy to sculpt precisely and avoid the post-shave soapy residue some other shave creams leave.

The SHAVE STICK comes in five different scents:  Ice, a cool and invigorating scent, Vigor, rich and masculine, Citron, crisp and refreshing, Platinum, clean and robust and Stealth, bold and elusive. The MENSKIN SHAVE STICK retails for $21 and is available at www.shave-stick.com. For more information about Menskin or Chicstix, please email: info@shave-stick.com or call (626) 358-1958.

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chicstix www.shave-stick.com

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FOR IMMEDIATE RELEASE
Monrovia, CA May 2011

Chicstix Premium Shaving Wand Introduces a New Concept in Women's Shaving
While your mom may have taught you how to shave, we’re sure she never could have imagined this! Introducing Chicstix, a premium female shaving aid unlike anything the market has ever seen before. Gone are the days of lathering up with messy creams and gels… Chicstix is a faster, cleaner way to shave that moisturizes, lubricates, and exfoliates while providing a long-lasting, no-mess shave experience.

Where did the concept come from? It was actually borrowed from a recent launch of a successful men’s shaving product, the also new-to-the-market Menskin Shavestick. Women were borrowing their guys’ sticks with great results, and the creator of both lines, Scott Boyer, realized this market had also not been tapped into. “There really were no decent female shaving products out there, so we took our men’s line and adjusted it to become more suitable for women with different scents and packaging. So far, the response has been great. Women are telling us their legs are smoother, the shave lasts longer, and they don’t get the damage traditional foams and creams can cause,” says Boyer.

It all started with the men’s line a few years ago, which was created as an alternative to the dated, messy and wasteful means that currently existed in the shaving market. According to Boyer, he knew a cleaner, faster method had to exist. “Men’s grooming should be hassle free. I wanted more benefit, less mess, and a product more in line with the 21st century man and today’s sculpting patterns,” says Boyer. The Menskin Shavestick was the answer, providing a cleaner, easier, and more travel-friendly product while exfoliating, firming, and promoting healthy looking skin. The desired packaging appearance for the Menskin Shavestick was modern and upscale to keep in line with the brand’s identity. The formulation was very sophisticated and the components needed to be functional and compatible, while still remaining attractive. The propel-repel package was a first of its kind in this market and also needed to be small enough to meet TSA requirements for travel. This particular package was chosen because of the wide surface area that meets with the face, as well as the high-end sleek look that is portrayed when the label is applied. The Menskin Shavestick line – originally launched with 3 SKUs but has since added two new fragrances because of the favorable customer response – is available in Ice, Vigor, Citron, Platinum, and Stealth. The one-step process speeds up the shaving routine and is totally transportable, not to mention eco-friendly, hypoallergenic, and paraben-free. While men were happy with this new concept, Boyer didn’t expect so many WOMEN to be intrigued by the idea. Based on female demand, this new notion for shaving was introduced and the Chicstix was born. With both products, the consumer supplies the water… not the product. This means the product lasts much longer and is, in turn, more eco-friendly and budget friendly. The packaging for both the men’s and women’s lines was also designed in size and shape to be travel friendly and follow airport guidelines.

Thus far, client satisfaction is beyond the original expectations. Positive feedback and rave reviews have been abundant. “It is so easy to use. It is smooth to shave with and it doesn’t clog the razor. You have done an awesome job with this product!” said one user. “Wow, I love it! It’s far easier to use, less messy, faster and more economical than aerosol,” said another. For more information on both lines, you can visit their respective websites at www.shave-stick.com or www.chicstix.com or please email: info@shave-stick.com.


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Scott Boyer,
Feb 7, 2012, 9:15 AM
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Scott Boyer,
Feb 7, 2012, 9:15 AM
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Scott Boyer,
Feb 7, 2012, 9:22 AM
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Scott Boyer,
Feb 7, 2012, 9:22 AM